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UX / UI / VISUAL DESIGN PORTFOLIO


I work like a creative swiss army knife. Here are my favorite projects.

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UX / UI / VISUAL DESIGN PORTFOLIO


I work like a creative swiss army knife. Here are my favorite projects.

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BANANAREEL PHOTO CONTEST APP

creative direction, branding, app interface design, visual design

THE CHALLENGE

A developer duo approached me to set a creative vision for their photo contest application. They needed help designing the experience flow and core screens for the app.

THE PROCESS

I facilitated a branding exercise to help them define their product goals and project values. I iterated on color palette & typography to hone in on the brand personality. I sketched ideas for the interface layout with minimalism as a core principle.

THE PRODUCT
I delivered a simple style guide and prototype for these engineers to reference while they build. Their iOS app is now in the early-stages of development.

 

COUCHSURFING APP

user experience, user research, app interface design, interaction design, visual design

 

THE CHALLENGE

Couchsurfing International promotes world travel and cultural exchange by connecting hosts & travelers looking for a place to crash. The team was concerned about declining user engagement with their iOS & Android Apps. The community was concerned too… many surfers expressed having trouble finding hosts.

Together we set out to fine tune User Profiles, with the goal to enable users to express themselves & their travel experiences more fully. Ultimately, we were looking for ways to help surfers find couches, and improve the surf/host experience for all.

 

THE PROCESS

COUCH SURFERS

COUCH SURFERS

We conducted user interviews with 10 surfers & 10 hosts to learn more about how users connect with each other through the platform.

We were curious to learn: 

  • How do users look for & connect with potential hosts before traveling?

  • Why might a user have great difficulty finding hosts?

  • How do hosts determine if a surfer is trustworthy?

We learned that the existing feedback system (positive/neutral/negative review) was not accurately capturing the mixed experiences users were having. We learned that users wanted to share more, but were limited by the interface.

 

USABILITY TESTING

USABILITY TESTING

THE PRODUCT

We incorporated user-generated content while refreshing the visual design to support the brand's evolution.

  • We enabled users to "praise" each other after a positive Couchsurfing experience. We added these endorsements to User Profiles so that other users can learn about their personality and strengths as a surfer/host.

  • We added a dynamic map that showcases user's Couchsurfing traveling experience on the platform, helping them build trust.

  • In addition to written accounts, we enabled users to add photos and pins to their experience log, serving as a memory book for their world adventures.

PROFILE SCREENS

 

PIVOTAL FEEDBACK APP

responsive web design, user experience, user research, interface design, interaction design, visual design

 

THE CHALLENGE

Pivotal Feedback is a responsive web application that facilitates actionable feedback between coworkers. Stakeholders were concerned about declining user engagement. They also wanted to add features to help managers conduct annual reviews.

 

 

PERSONAS

 

THE PROCESS

We conducted several rounds of user interviews to gain a better understanding of user behavior and pain points. We performed usability tests to identify problems within the existing application. We used generative research methods to gain a better understanding of what types of features would help users.

USER INTERACTION MODEL

 

THE PRODUCT

We designed and developed a responsive web application with new features to solve the problem of declining user engagement. I was responsible for workflow design, interface design, interaction design and visual design. I paired with developers to implement a responsive layout and styling.

RESPONSIVE MOBILE VIEW

RESPONSIVE MOBILE VIEW

 

RACESAFE WEB APP

user experience, web interface, interaction design, visual design, branding, marketing

 

THE CHALLENGE

RaceSafe shares secure medical data so that marathon participants can receive better care at events. Our challenge was to design a live data dashboard to display urgent information to medical directors so that they can provide patient care quickly and effectively. 

 

AMBULANCE DRIVERS

AMBULANCE DRIVERS

 

THE PROCESS

We conducted exploratory user interviews with 9 medical professionals to learn more about their behavior, product usage, and pain points. We used card sorting to validate terminology and gain a better understanding of how they think.

We created wireframes and high-fidelity mockups to communicate our design recommendations based on insights we gathered.

CARD SORTING

BRANDING & MARKETING DESIGN

In addition to work on the website and app, I created a fresh & modern style guide for print materials and digital marketing assets.

BUSINESS CARD DESIGN

 

 
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SCRUMPTIOUS Mobile app

concept development, art direction, interface design, interaction design, branding

 

THE CHALLENGE

Cooking is messy, and mobile recipe applications are often unusable when your hands are sticky with ingredients. I set out to better understand how people use apps in the kitchen. My challenge was to rethink the way that we interact with our devices in the kitchen.


PERSONAS

 

THE PROCESS

I conducted user interviews with chefs of all experience levels to gain a better understanding of how they cook in the kitchen. I conducted online surveys to discover trends.

USER RESEARCH INSIGHTS

 

THE PRODUCT

I designed a voice and gesture-controlled mobile application that teaches new cooks how to make delicious meals from scratch.

KEY SCREENS

 

 
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SHOELOVERS.CO INTERFACE

UI audit, web interface design, front-end styling, visual design

 

THE CHALLENGE

The Shoelovers product team needed help adding visual polish to their live prototype.

I suggested styling and layout adjustments to visually organize the interface, enhance the look & feel, and increase clicks on the primary call-to-action.

 

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JOHN DEERE DASHBOARD

concept development, app interface design, data visualization, visual design

THE CHALLENGE

We conducted user research to understand the needs of farm managers and audited the data available from sensors on their tractors.  We were challenged with helping the team decide what data to show the farmers, when & how they might interact with it.

We designed this analytics dashboard to demonstrate how we might present the most important data.

 
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About Me


About Me


 

I'm a Website & Application designer with a passion for building strong brands and delightful products

I practice lean, agile, user-centered and holistic product design.

I got my start as a graphic designer and have been lucky to manage projects and teams for tech startups in the San Francisco bay area.

I spent the last decade building brands and minimum-viable-products with daring entrepreneurs.

My approach is pragmatic. I work with founders to prioritize high impact design work so we can deliver value to customers within days, not months.

Let's make something FANTASTIC together.

 
 
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