IMG_2570.JPG
sf.png
IMG_2570.JPG

UX / UI / VISUAL DESIGN PORTFOLIO


I'm a User Experience & Product Design Consultant with a passion for helping early-stage startups build strong brands and delightful products.

SCROLL DOWN

UX / UI / VISUAL DESIGN PORTFOLIO


I'm a User Experience & Product Design Consultant with a passion for helping early-stage startups build strong brands and delightful products.

COUCHSURFING APP

user experience, user research, interface design, interaction design, visual design

 

THE CHALLENGE

Couchsurfing International promotes world travel and cultural exchange. The platform connects surfers (travelers) with hosts, who offer them a place to crash for free. Stakeholders were concerned about declining user engagement with their iOS & Android Apps. Meanwhile, surfers expressed having more difficulty finding hosts than ever before.

Together we set out to fine tune User Profiles, with the goal to enable users to express themselves & their travel experiences more fully. Ultimately, we were looking for ways to help surfers find couches, and improve the surf/host experience for all.

 

THE PROCESS

 COUCH SURFERS

COUCH SURFERS

We conducted user interviews with 10 surfers & 10 hosts to learn more about how users connect with each other through the platform.

We were curious to learn: 

  • How do users look for & connect with potential hosts before traveling?
  • Why might a user have great difficulty finding hosts?
  • How do hosts determine if a surfer is trustworthy?

We learned that the existing feedback system (positive/neutral/negative review) was not accurately capturing the mixed experiences users were having. We learned that users wanted to share more, but were limited by the interface.

 

 USABILITY TESTING

USABILITY TESTING

THE PRODUCT

We incorporated user-generated content while refreshing the visual design to support the brand's evolution.

  • We enabled users to "praise" each other after a positive Couchsurfing experience. We added these endorsements to User Profiles so that other users can learn about their personality and strengths as a surfer/host.
  • We added a dynamic map that showcases user's Couchsurfing experience on the platform, helping them build trust.
  • In addition to written accounts, we enabled users to add photos and pins to their experience log.

PROFILE SCREENS

 

PIVOTAL FEEDBACK APP

responsive web design, user experience, user research, interface design, interaction design, visual design

 

THE CHALLENGE

Pivotal Feedback is a responsive web application that facilitates actionable feedback between coworkers. Stakeholders were concerned about declining user engagement. They also wanted to add features to help managers.

 

 

PERSONAS

 

THE PROCESS

We conducted several rounds of user interviews to gain a better understanding of user behavior and pain points. We performed usability tests to identify problems within the existing application. We used generative research methods to gain a better understanding of what types of features would help users.

USER INTERACTION MODEL

 

THE PRODUCT

We designed and developed a responsive web application with new features to solve the problem of declining user engagement. I was responsible for workflow design, interface design, interaction design and visual design. I paired with developers to implement a responsive layout and styling.

 RESPONSIVE MOBILE VIEW

RESPONSIVE MOBILE VIEW

 

RACESAFE WEB APP

user experience, user interface, interaction design, visual design, branding, marketing

 

THE CHALLENGE

RaceSafe shares secure medical data so that marathon participants can receive better care at events. Our challenge was to design a live data dashboard to display urgent information to medical directors so that they can provide patient care quickly and effectively. 

 

 AMBULANCE DRIVERS

AMBULANCE DRIVERS

 

THE PROCESS

We conducted exploratory user interviews with 9 medical professionals to learn more about their behavior, product usage, and pain points. We used card sorting to validate terminology and gain a better understanding of how they think.

We created wireframes and high-fidelity mockups to communicate our design recommendations based on insights we gathered.

CARD SORTING

BRANDING & MARKETING DESIGN

In addition to UX / UI design, I worked with the team to apply a revised style guide to their print and digital marketing materials.

BUSINESS CARD DESIGN

 

 
scrumptious_iphonewhitebg.png

SCRUMPTIOUS Mobile app

concept development, art direction, interface design, interaction design, branding

 

THE CHALLENGE

Cooking is messy, and mobile recipe applications are often unusable when your hands are sticky with ingredients. I set out to better understand how people use apps in the kitchen. My challenge was to rethink the way that we interact with our devices in the kitchen.


PERSONAS

 

THE PROCESS

I conducted user interviews with chefs of all experience levels to gain a better understanding of how they cook in the kitchen. I conducted online surveys to discover trends.

USER RESEARCH INSIGHTS

 

THE PRODUCT

I designed a voice and gesture-controlled mobile application that teaches new cooks how to make delicious meals from scratch.

KEY SCREENS

 

 
shoelovers-mockup

SHOELOVERS.CO INTERFACE

UI review, interface design, visual design

 

THE CHALLENGE

The Shoelovers product team needed help adding visual polish to their live prototype. I suggested styling and layout adjustments to clean up the interface and draw the user's eye to the primary call-to-action.

 

johndeere-dashboard

JOHN DEERE DASHBOARD

concept development, interface design, data visualization, visual design

THE CHALLENGE

We conducted user research to understand the needs of farm managers and audited the data available. Our challenge was to help the team make informed decisions about what to display to users We designed this analytics dashboard to demonstrate how we might present that data. 

 
sf.png

About Me


About Me


I'm a User Experience & Product Design Consultant with a passion for building strong brands and delightful products. 

With a background in visual design, project management and product development, I pull from a diverse toolkit of skills to help early-stage startups grow and thrive.

I worked for Pivotal Labs before pursuing freelance consulting full-time. There I learned how to transform a napkin sketch into a useful and usable digital product.

On weekends I geek out over color, typography and handicrafts.

 

Let's make something better together.

Send me a message.